Hey, I'm Shawn Roos.

I create digital products & ventures for all kinds of people and all types of screens.
Don't Just Get Life Insurance. Create Wealth.
INDIE • HEAD OF PRODUCT • 2018
Sanlam, Africa's largest insurer may have over 100 years of market experience, but Millenials want Avo on toast, not Life Insurance.

Since 2017 i've been working with a team of engineers, designers and actuaries to create something completely new – a simple to understand, convenient life insurance that creates wealth, instead of just taking your money.

Indie is just that. We invest up to 100% of your premium for you, and let you buy a fully-underwritten policy in 10 minutes online.

From text over photos to a mobile design studio
OVER • PRODUCT LEAD • 2016
Over is perhaps one of the earliest iOS photo editing apps. I joined Over in 2016 shortly after the team closed a seed round from True Ventures. I was tasked with overseeing the product's transition to a design platform.

My work included the functional design of several tools within the app, the development of the Template Feed – where users can edit pre-made designs in a flash – as well as the roll out of a world class content and typography library.

Today millions of designs are created in Over every month
Building digital solutions for big busines ideas.
NEXT • CO-FOUNDER & PRODUCT DESIGN LEAD • 2014
Next was a product and software design agency, born from a digital ad agency. What made Next so unique was our cross-functional work process that brought business, design and engineering minds together to solve real business issues

Our ability to think beyond the "screen and tech stack" made Next of particular value to established businesses looking to digitally transform their businesses.

I led the studio at Next, where we designed and built software, tools and web-based products for industries as diverse as real estate, news, television and insurance.
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Case Studies
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