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My first ever post on Medium (@medium). Something I wrote earlier in the year. More relevant than ever to me right now (and maybe the industry)
At Design Indaba 2013 one of the things that struck me was the sheer amount of brilliant products, interventions and designs that seemed to have been based on little more than personal heuristic research.
I had the thought that perhaps the very reason why many brands and companies see such little innovation is because they’ve “evolved” out of heuristic analyses into the Nielsens of this world.
Now, a marketing manager can’t have an epiphany, a moment of transcendence where a chance interaction can change the course of a strategy.
But those of us who consider ourselves designers still can. And that is why we must. We must never devalue the importance of personal experience in shaping our motives and design direction.
A rationalised, well though out heuristic analysis that leads to an epiphany is more valuable than ever in an age of information-driven decisions.
If you’re a young designer or a student, remember that nothing is impossible if you’re good and you work your ass off.
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