Big digital agencies especially, will kick off a project with a “discovery phase” (which may or may not actually discover anything), and quickly jump into a waterfall-style design process of UX sketching, wireframing, and client meetings/approvals. Then after many (many) rounds of visual design… and only then… will agencies start to move into the development and tech stage. Only after every pixel has been pushed and use-case documented, will something be made that is working and actually functional.
Developers and tech leaders intuitively get the problem with this. Websites (or anything digital) are not buildings, made the stand the test of time without change — they are meant to be tested and iterated, and improved continuously. But in my experience, it has never made anything of real value to a client.
With every new project we take on, this issue becomes more worrying and troublesome - Especially if you’re as passionate about making a brilliant product as you are about making money.
Via this brilliant article
A typical sign-up form contains a couple of form fields (it seems like the most popular number nowadays is 3: e-mail, password and a peculiar “repeat password”) and a button. Is there anything to design in this minimalistic structure? Isn’t it too simple to focus on?
Unfortunately, many non-designers and some designers think exactly this way. If it’s visually simple (and tiny!), it shouldn’t be designed, as it would be a waste of time, right? Completely wrong.