👋 Oh, I wasn't expecting you quite yet. I'm pulling this site together in the open, because i'm crazy like that. There will be Lorem Ipsum.

Hey,
I'm Shawn.

I create digital products that empower creators and makers to move the world forward.

Over

Product lead 2016 – '17 | Director of Product 2019 – now

Over is a mobile-first software service for creators & entrepreneurs used by 1m+ people every month monthly. Acquired GoDaddy in 2020.

Roles & Responsibilities


Product Leadership

I have led the Product Function at Over on two occasions. In 2016/17 and again since returning in 2019. During both tenures I've been responsible for developing our product culture, processes and Roadmap while managing and mentoring our product team.


Key Product Initiatives

I'm currently leading several key projects at Over; our expansion to Desktop through Over Web (currently in Beta.) Since the GoDaddy acquisition in 2020 I have been responsible for driving the product integration initiative.


Product Development

Aside from management and product leadership, I've maintained an active role in feature development with a particular interest in the intersection of Design Tooling and Over's vast content library.


Indie

Head of Product Design 2017 | Director of product 2018

Sanlam Indie is Africa's only mobile-first life insurer offering quality underwritten insurance products online with a built in investment that creates wealth.

Roles & Responsibilities


Product Inception & Design

As the founding Product Manager and Designer at Sanlam Indie, I was responsible for the inception and execution of our end-to-end customer experience. This included online underwriting, onboarding and self service flows, without precedent in the Life Insurance Industry at the time.


Product & Design Leadership

Building a different kind of insurer meant recruiting a different kind of builder. It also demanded a new cross-functional way of working for a century old insurer. I was responsible recruiting this team and shaping our product development processes.


Wealth Bonus

It's not often that one gets to shape and ship a feature that generates wealth for customers – but that is exactly what we did with Wealth Bonus. As the product lead on the project, working alongside the CEO, I developed the customer facing proposition.

Every month, thousands of South Africans get insurance – including an investment that grows with the market – thanks to Wealth Bonus.


Key Projects & Distribution Tooling

I directed the product strategy on several key projects while at Indie, including our Intermediary Tooling for Sanlam Brokers as well as Indie's distribution technologies for partners.


Next

Co-Founder 2010 | Product Director 2010 – '16

Next was a Digital Marketing agency turned Product Design studio co-founded by myself. We focussed on enabling the Digital Transformation strategies of leading South African businesses in the Media, Real Estate and Financial Service sectors.

Roles & Responsibilities


Founder & Director

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Product & Design Leadership

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The Intersection of Brand, Business and Marketing

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Writing. Speaking. Doing.

Occasionally, I write, speak or appear in some way, shape or form online. Here's the stuff I actually want you to see.

Words


Headline over here

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Passions


Headline over here

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Appearences


Headline over here

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Sanlam Indie

Mobile first life insurance for Africa's Generation X.

As the founding Head of Product at Sanlam Indie, I designed the core customer experience and value proposition for a radically new take on Life Insurance that creates wealth, instead of just taking your premiums.

Mobile first life insurance for Africa's Generation X

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Mobile first life insurance for Africa's Generation X

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Mobile first life insurance for Africa's Generation X

Etiam sodales nulla eget felis maximus, a porta eros finibus. Maecenas libero mi, aliquet sed metus sit amet, vestibulum vulputate ex. Phasellus blandit eget tellus et varius. Vivamus sit amet. Etiam sodales nulla eget felis maximus, a porta eros finibus. Maecenas libero mi, aliquet sed metus sit amet, vestibulum vulputate ex. Phasellus blandit eget tellus et varius. Vivamus sit amet.Etiam sodales nulla eget felis maximus, a porta eros finibus. Maecenas libero mi, aliquet sed metus sit amet, vestibulum vulputate ex. Phasellus blandit eget tellus et varius. Vivamus sit amet. Etiam sodales nulla eget felis maximus, a porta eros finibus. Maecenas libero mi, aliquet sed metus sit amet, vestibulum vulputate ex. Phasellus blandit eget tellus et varius. Vivamus sit amet.

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Shawn Roos creates digital products & ventures for all kinds of people and all types of screens.


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