Hey, I'm Shawn and I specialise in making products for creators.


I discovered Product Management quite by accident after nearly a decade in Advertising and Digital Marketing. Today I combine my love for these two fields by creating tools for Creators.


DetailHead of Product2021 –
PitchSenior Product Manager2021– 2021
CanvaSenior Product Manager2020-2021
Over by GoDaddyDirector of Product2019-2020
Indie (Sanlam)Director of Product2017-2020
OverProduct Lead2016-2017
Next: Digital InnovationFounder & Director of Product2010-2016
JWT, Grey Worldwide & OtherCopywriter & Digital Strategist2003-2010


Like many Product Managers my career in product has been shaped by by both personal and professional experiences

My first career in advertising and digital agencies taught me the art of connecting the “value” of a product with the market it serves.

My many years serving as a lay pastor to a thousand member evangelical church taught me the power of servant leadership and inspiring people to action.

My subsequent journey to apostasy taught me how to make principled decisions based on new data and information.

The adoption of my two boys, one of whom is ASD has taught me most of what I know about patience, inclusion, identity and, of course, love.

Then, there’s the work.

I cut my teeth building both customer and internal facing software for a number of clients in Entertainment, Financial Services and Media at a company I co-founded. Since then, I’ve led the Product function at three venture-backed startups one of which was acquired by GoDaddy in 2020.

I‘m a vision and design driven product person, with strong strategic capabilities, proficient product-design chops and a track record of building high-output cross-functional teams.


Want to get in touch with me?

Let's Meet Up Sometime.

See You Soon